I love Google Adwords.

I love Yahoo! sponsored search.

I love the price I pay with Yahoo! sponsored search even more!

I have always found the click costs are way less expensive in Yahoo! as compared to Google. Lower CPA’s, bid prices, great customer support are all reasons I love Yahoo! and am always sitting in their corner rooting them on to be a real competitor with Google.

They are finally making some great strides. Here are a few new things -

Yahoo! Search Marketing Desktop – this is like Adwords Editor

Yahoo's Search Marketing Desktop for quick/bulk ppc campaign changes

Search Query Reporting – so you don’t have to use a third party interface and you can quickly mine out negative keywords.