<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ben Moskel.com &#187; Case Studies</title>
	<atom:link href="http://www.benmoskel.com/category/case-studies/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.benmoskel.com</link>
	<description>What Can Ben Do For You?</description>
	<lastBuildDate>Wed, 25 May 2011 23:05:14 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Health and Wellness Affiliate Programs</title>
		<link>http://www.benmoskel.com/2011/05/health-and-wellness-affiliate-programs/</link>
		<comments>http://www.benmoskel.com/2011/05/health-and-wellness-affiliate-programs/#comments</comments>
		<pubDate>Tue, 17 May 2011 19:00:32 +0000</pubDate>
		<dc:creator>Ben Moskel</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[health and wellness affiliate programs]]></category>

		<guid isPermaLink="false">http://www.benmoskel.com/?p=211</guid>
		<description><![CDATA[I&#8217;d like to share an inspiring story with you about one of our students. 
(We&#8217;ll call this student &#8216;Sydney&#8217; to protect her
privacy.)
Briefly, Sydney turned a debilitating medical
problem into a full-time website income. 
How did she do this? 
Sydney was diagnosed with a condition called
Hypothyroidism, which can be a debilitating
medical problem if not treated. In fact,
Wikipedia [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;d like to share an inspiring story with you about one of our students. </p>
<p>(We&#8217;ll call this student &#8216;Sydney&#8217; to protect her<br />
privacy.)</p>
<p>Briefly, Sydney turned a debilitating medical<br />
problem into a full-time website income. </p>
<p>How did she do this? </p>
<p>Sydney was diagnosed with a condition called<br />
Hypothyroidism, which can be a debilitating<br />
medical problem if not treated. In fact,<br />
Wikipedia lists 43 possible symptoms of this<br />
condition &#8211; some quite serious.</p>
<p>Every doctor who treated Sydney wanted to<br />
treat her with prescription medicines.<br />
These medicines came with their own long<br />
list of side effects. </p>
<p>Sydney didn&#8217;t want to replace her existing symptoms<br />
with other symptoms from these medications. </p>
<p>Sydney knew there had to be another solution&#8230;and<br />
there was&#8230; </p>
<p>She did hours of research and dozens of &#8220;experiments.&#8221;</p>
<p>Sydney changed her diet and took some natural<br />
supplements. By doing this Sydney eliminated 99%<br />
of her symptoms. She felt incredibly healthy for<br />
the first time in years. She also felt a great<br />
sense of accomplishment from beating this disease!</p>
<p>But Sydney wasn&#8217;t done yet. </p>
<p>She knew that other people were suffering from the<br />
same condition. She also saw an opportunity to make<br />
money. </p>
<p>She thought to herself: &#8220;What if I make my story<br />
into an ebook and sell it on the Internet?&#8221; </p>
<p>Sydney got to work and made a simple ebook. She<br />
posted the ebook on a simple one-page website. She<br />
used the traffic techniques we taught her<br />
to get people to her website.</p>
<p>The response to her website was overwhelming.<br />
People from all over the World purchased her<br />
ebook! </p>
<p>Sydney helped hundreds of other people AND she<br />
made a full-time income! (Last we heard this<br />
simple website was generating about $3,200 each<br />
month. With a few changes to her site we expect it<br />
to do around $6,000-$7,000 per month.) </p>
<p>There are two big lessons from this story: </p>
<p>BIG LESSON #1: Anybody can make lemonade from lemons. Sydney<br />
was served a lemon &#8211; a serious medical problem.<br />
She made lemonade by helping other people and<br />
making a full-time income.</p>
<p>BIG LESSON #2: There is big money in promoting Health and<br />
Wellness affiliate offers. In fact 88% of Americans have<br />
purchased a product for their health and/or well<br />
being. </p>
<p>Many people use affiliate websites to purchase<br />
these products. </p>
<p>Dave and I make money from these types of affiliate<br />
companies. We made tens of thousands of dollars<br />
from affiliate weight-loss companies, teeth whitening,<br />
and varicose vein treatments. </p>
<p>This is such a lucrative opportunity that Dave and I<br />
dedicated this month&#8217;s Jetsetters&#8217; Club DVD and<br />
Captains Log to health and wellness affiliate<br />
offers. </p>
<p>Inside this month&#8217;s DVD you&#8217;ll discover the top<br />
two health and wellness affiliate networks we use<br />
and three of the most lucrative affiliate companies. </p>
<p>You&#8217;ll also meet two rookie affiliates who are<br />
currently making $2,500 per month and $15,000 per<br />
month from simple health and wellness affiliate<br />
websites. </p>
<p>(These two guys have a unique way of making their<br />
money. It is totally different from how Sydney<br />
makes money.)  </p>
<p>Finally, we show you how to use human psychology<br />
and elementary school mind conditioning to blow<br />
your website conversion rates out of the water.</p>
<p>Go here to take this journey with us inside the most<br />
lucrative market on the planet. </p>
<p>Remember, if you enroll in the Jetsetters&#8217; Club<br />
you will get this month&#8217;s DVD about how to make<br />
money from health and wellness affiliate programs.<br />
You will also get a huge box of free bonus DVDs, CDs,<br />
and reports. </p>
<p>Get the details here<br />
http://www.sixfigureprogram.com/members_only.htm</p>
<p>-Ben </p>
<p>P.S. The health and wellness DVD is scheduled to<br />
ship this week. Our shipping company must have the<br />
final count in the next 48 hours. After that, they<br />
will be gone forever. </p>
<p>Get your copy here:<br />
http://www.sixfigureprogram.com/members_only.htm</p>
]]></content:encoded>
			<wfw:commentRss>http://www.benmoskel.com/2011/05/health-and-wellness-affiliate-programs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Traffic But No Sales</title>
		<link>http://www.benmoskel.com/2009/12/getting-traffic-but-no-sales/</link>
		<comments>http://www.benmoskel.com/2009/12/getting-traffic-but-no-sales/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 16:58:04 +0000</pubDate>
		<dc:creator>Ben Moskel</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[traffic but no sales]]></category>

		<guid isPermaLink="false">http://www.benmoskel.com/?p=88</guid>
		<description><![CDATA[Hi Guys,
Jerry, one of our members, has been busy working on his site since he got back home from our Chicago &#8220;Tell Your Boss to Shove it Seminar&#8220;.
He is getting plenty of traffic but no sales. I reviewed his site and
adwords campaign and gave him my suggestions. I copied the email
string below:
Hey Ben,
I know you [...]]]></description>
			<content:encoded><![CDATA[<p>Hi Guys,</p>
<p>Jerry, one of our members, has been busy working on his site since he got back home from our Chicago &#8220;<a href="http://www.benmoskel.com/2009/12/greetings-from-chicago-seminar/">Tell Your Boss to Shove it Seminar</a>&#8220;.</p>
<p>He is getting plenty of traffic but no sales. I reviewed his site and<br />
adwords campaign and gave him my suggestions. I copied the email<br />
string below:</p>
<p><em><span style="color: #0000ff;">Hey Ben,</span></em></p>
<p><em><span style="color: #0000ff;">I know you said I could call you anytime during business hours but I<br />
wanted to give you a heads up so I can make the most of your time.<br />
I&#8217;ve been working several hours every day on my campaigns in addition<br />
to my new corporate job, to keep educating myself and increasing my<br />
knowledge of this industry.</span></em></p>
<p><em><span style="color: #0000ff;">After returning home from Chicago, I started a google adwords<br />
campaign, implemented negative keywords, am running separate parallel<br />
campaigns for content network and search and have been split testing<br />
ads. I have a $20 daily advertising budget ($10 search / $10 content).<br />
I have approximately 140,000 impressions, but only 300 clicks.</span></em></p>
<p><em><span style="color: #0000ff;">Once on my site, I had 1200 impressions and only 34 click throughs to<br />
merchant sites and no sales to date.</span></em></p>
<p><em><span style="color: #0000ff;">I need some guidance here. I have a Siberian Husky website and my<br />
keywords are focused on that subject. My affiliate programs range from<br />
pet medication to pet friendly hotels and everything in between.</span></em></p>
<p><em><span style="color: #0000ff;">Can you take a look at my website <a rel="nofollow" href="http://www.google.com/url?sa=D&amp;q=www.siberian-huskies101.com&amp;usg=AFQjCNHhApWW2L9corydfKB8DtLYE1fVYw" target="_blank">www.</a> and give<br />
me your input? I&#8217;d be happy to provide log in info for CJ, Google<br />
adwords acct, etc. I have some theories but need some confirmation. I<br />
need to make this website work or set this one aside and try another<br />
project. Is my niche too narrow? Does it not generate enough traffic?</span></em></p>
<p><em><span style="color: #0000ff;">I really need your help. If you need me on the phone, if you want to<br />
take a look first yourself, whatever it takes. I&#8217;m committed to making<br />
this work. Please take a look and give me your input and let me know<br />
what you need me to do.</span></em></p>
<p>Hi Jerry,</p>
<p>I spent some time reviewing your website, Google adwords account, and<br />
ran a few reports &#8211; which you can find in the &#8220;Reporting&#8221; section of<br />
your website. A couple observations/comments/suggestions for you:</p>
<p>1. First, the good news is that you know how to operate Google Adwords<br />
pretty well. Your campaigns are set up just the way I would set up a<br />
campaign. It&#8217;s not that easy to operate a decent adwords account so<br />
congrats on that step.</p>
<p>Accordingly, you are getting some good relatively inexpensive traffic.<br />
Your keyword search and content campaigns are both getting traction on<br />
clicks that will not break the bank.</p>
<p>Your ad copy is pretty good with a decent click through rate. It could<br />
be better but it&#8217;s a good start and it is nice to see that you are<br />
split-testing ads. In sum, Traffic looks steady so now we have to look<br />
at the conversion side of things.</p>
<p>2. Second, with respect to <a href="http://www.benmoskel.com/2009/12/how-can-i-improve-my-website/">affiliate website conversion</a>, I looked at the message to<br />
offer match. In other words, what do the keywords tell us the person<br />
is looking for AND, are you giving them what they want with your<br />
landing page.</p>
<p>This is critical.</p>
<p>I ran a keyword report to see exactly what people searched for when<br />
they landed on your website. Since you are bidding on the broad match<br />
version of your words, you are getting all types of searches relating<br />
to &#8220;siberian husky&#8221;.</p>
<p>The report is there for you to review, but my point is that with the<br />
broad match enabled on the keyword &#8220;siberian husky&#8221;, you could get the<br />
following searches on your ad:</p>
<p>- &#8220;buy a siberian husky&#8221;</p>
<p>- &#8220;siberian husky breeder rochester ny&#8221;</p>
<p>- &#8220;sell siberian huskies&#8221;</p>
<p>- &#8220;siberian husky diet&#8221;</p>
<p>Do you see how each of these people would want/need something TOTALLY<br />
different?</p>
<p>With that being said, it seems like the main message of your landing<br />
page is about giving advice on getting a siberian husky for new<br />
siberian husky dog owners, correct?</p>
<p>Assuming that&#8217;s the case, that is totally ok. There are probably lots<br />
of people looking for the great information you are offering. However,<br />
that doesn&#8217;t make for a good match to the affiliate offer on your<br />
landing page. The offer is probably better suited for CURRENT owners<br />
who are looking for a discount on ped meds.</p>
<p>If I owned your website, I would do the following:</p>
<p>(a) figure out exactly WHY people are coming to your site. Obviously<br />
this is a hungry market because you can easily get hundreds of<br />
visitors per day, which is very exciting. You just need to find out<br />
WHY/WHAT information they are looking for, etc.</p>
<p>(b) let&#8217;s assume they are looking for info on getting a siberian<br />
husky. You may consider doing your own ebook and offering that for<br />
sale INSTEAD of affiliate links &#8211; unless you can find an existing<br />
ebook for sale that you can promote as an affiliate.</p>
<p>You could produce a great ebook probably within an afternoon. You&#8217;d<br />
have your own product and could make money on the ebook, develop/<br />
cultivate a list of avid siberian husky owners which you could later<br />
market to &#8211; via autoresponders, etc.</p>
<p>Those are my initial thoughts in a nutshell.</p>
<p>A few other random notes &#8211; I created a content report for you in your<br />
adwords account. You can see which urls displayed your ads. Google is<br />
showing your own ads on your own website &#8211; oops!</p>
<p>In other words, you<br />
are paying for clicks on your site for people to go for your site &#8211; or<br />
paying google double for the same person. I would exclude your site<br />
from your content placements. Also, review the list of sites and see<br />
what else is irrelevant that snuck into your ad serving.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.benmoskel.com/2009/12/getting-traffic-but-no-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Can I Improve my Website?</title>
		<link>http://www.benmoskel.com/2009/12/how-can-i-improve-my-website/</link>
		<comments>http://www.benmoskel.com/2009/12/how-can-i-improve-my-website/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 21:08:40 +0000</pubDate>
		<dc:creator>Ben Moskel</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[getting started]]></category>
		<category><![CDATA[improve website]]></category>

		<guid isPermaLink="false">http://www.benmoskel.com/?p=74</guid>
		<description><![CDATA[We get this question quite a bit. I discovered that people are totally clueless when it comes to getting started.
Unfortunately, rather than focus on one topic, new affiliates often put up sites with dozens of completely unrelated offers (it&#8217;s probably not a good idea to sell web hosting and adult toys on the same site [...]]]></description>
			<content:encoded><![CDATA[<p>We get this question quite a bit. I discovered that people are totally clueless when it comes to getting started.<br />
Unfortunately, rather than focus on one topic, new affiliates often put up sites with dozens of completely unrelated offers (it&#8217;s probably not a good idea to sell web hosting and adult toys on the same site &#8211; true story by the way!)</p>
<p>Here is a question from Brian who is struggling to get started:</p>
<p><span style="color: #000080;">A brief introduction of me. In August of 2006 I lost my job of 19 years due to the company I worked for closing its doors, after giving my fellow employee&#8217;s and myself a 35% cut in wages and no formal warning that they were closing their doors for good. In October of that same year I got married to a girl I have know since kindergarten. We both had some debt and it only increased when we had to put her twin boys through a 9 month trade school, and we will be adding more to it in another year when her daughter graduates and goes to Ohio State (GO BUCKS!!!), sorry had to say it. I have borrowed money from friends and my parents from time to time just to pay the bills. It is almost 4 years later and I am not even close to making the money I was when I lost my job and now I am stuck in a job that I don&#8217;t like with an obnoxious illmanered ass for a supervisor.</p>
<p>I came across your program and watched your introductory video and was immediately impressed with what I saw and heard so I signed up. I am not the brightest crayon in the box when it comes to designing ad&#8217;s or web pages. I am trying to design my website www.shoperzone.com  to cater to the crossover between home and business but am now wondering if I should scrap the whole thing and start over. I have quite a bit of knowledge of raising domestic rabbits, since our daughter is in 4-H and I also spent 12 years as a city fire fighter. I haven&#8217;t found to many affiliates in these areas. This is why I am writing to you for a little guidance and constructive criticism. I have three Google ad words campaigns, have left two voice mails with Pulse 360 and no replies yet.</p>
<p>I want this to succeed so that my wife and I can quit our jobs and spend more time with each other and the kids, have less stress and not have to worry about if we will have enough money to cover this months bills.  We are living paycheck to paycheck and I could not come up with the money for your most recent seminar or to even purchase the DVD&#8217;s when they come out. I will not give up until I am making a six figure income.</p>
<p>Ben and Dave I want to thank you for your continued e-mails and supporting words of encouragement they mean a lot to me and I view them frequently.  I will not give up until I am making a six figure income. If you know of anyone in the Canton Ohio area that might be able to help I would appreciate a heads up.</span></p>
<p><span style="color: #000080;">-Brian<br />
</span></p>
<p><strong><span style="color: #000000;">Hi Brian,</p>
<p>Thanks for the note and the info. I am also an Ohio State fan. My relatives live around Columbus and we visit each year for Thanksgiving. (We ran the Turkey Trot around the campus this year in the cold!)</p>
<p>IN any event, I checked out your website. My suggestion is to make the site more specific. I&#8217;m not sure about affiliate programs in your niche, but you may consider writing your own ebook and selling it rather than send people to an affiliate program.</p>
<p>In other words, perhaps you write an ebook about raising domestic rabbits and keep ALL the commissions rather than share with an affiliate.</p>
<p>It is really easy to do an ebook. You can basically write it in Microsoft Word and then convert it to an ebook format with a free download. Or, give the Word file to a worker on elance.com (you might pay $100) and have them design a cover and do all the conversions for you.</p>
<p>You can them sell it with Paypal, paydotcom.com, or clickbank.com.</p>
<p>This is just an option, but probably a good one since:</p>
<p>(a) you know about the product and<br />
(b) there are probably very few affiliate offers in that niche</p>
<p>I hope this helps,<br />
Ben</span></strong></p>
]]></content:encoded>
			<wfw:commentRss>http://www.benmoskel.com/2009/12/how-can-i-improve-my-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;K.I.S.S&#8221; Method for a $5,600/Month Website</title>
		<link>http://www.benmoskel.com/2009/10/k-i-s-s-method-for-a-5600month-website/</link>
		<comments>http://www.benmoskel.com/2009/10/k-i-s-s-method-for-a-5600month-website/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 21:46:26 +0000</pubDate>
		<dc:creator>Ben Moskel</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.benmoskel.com/?p=31</guid>
		<description><![CDATA[Have you ever wondered what it takes to create an Affiliate website the cranks out 5,600 per month?
I can tell you it’s a lot less than you think.
There’s no complicated web design, html coding, or magic juice. Instead, it takes simple marketing fundamentals. Dave and I recently used our KISS method (Keep It Simple Stupid) [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever wondered what it takes to create an Affiliate website the cranks out 5,600 per month?</p>
<p>I can tell you it’s a <strong>lot less than you think</strong>.</p>
<p>There’s no complicated web design, html coding, or magic juice. Instead, it takes simple marketing fundamentals. Dave and I recently used our <strong>KISS method</strong> (Keep It Simple Stupid) to quickly build a $5,600 per month Affiliate website.</p>
<p>We revealed the website and our exact steps at our recent seminar…and share the video coverage here.</p>
<p><script src="http://go.webvideoplayer.com/js/l0iFtPfnHJqh4YdsCSTr" type="text/javascript"></script></p>
]]></content:encoded>
			<wfw:commentRss>http://www.benmoskel.com/2009/10/k-i-s-s-method-for-a-5600month-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

