WARNING: This post contains some rough language.
If you are easily offended, DO NOT READ any further!
I want to share a story about how I nearly got
into a fist fight at a meeting.
To give you some background, I belong to a group
of local Internet marketers. These guys all have
full-time Internet businesses. They make anywhere
between $5,000 per month to $60,000 per month.
(Before I joined this Club I had no idea that
there were this many local people making a six
figure income from the Internet).
In any event, this Club meets every two weeks. We
meet in a separate building nestled in the woods
of a Rochester suburb. We discuss business ideas,
hot new offers, our websites, new techniques, etc.
We also talk about our goals.
At our last meeting I talked about getting 100
sales per day from a credit card affiliate program
called “Green Dot.” Tom, one of the members,
was rude. He said this to me:
“Ben, for months now you’ve been talking about
getting 100 sales per day on that offer, but you
have yet to do it. You are just all talk and no
walk. Either do it, or stop talking about it.”
I was shocked. I got really mad. My face turned
red and my palms started to sweat. I wanted to
fight this guy right then and there.
I also wanted to bring up all the reasons I
haven’t achieved my goal – like I’ve been
busy with other projects, I’ve been traveling,
etc. However, I knew he was right. I knew those
are just excuses. Inside I had to admit that I’ve
been talking about that goal for a while.
Instead of getting into a fist fight with Tom I
made him a wager. I bet him $1,000 that I could
generate 100 sales in a single day before the next
Club meeting. Tom didn’t hesitate one bit. He
accepted my wager on the spot.
I went home that day feeling nervous. I sat down
at my computer and thought:
“What did I just do? If I don’t get 100 sales
in a day, I’m going to have to pay this jerk
$1,000.”
I decided I’d better get to work. I looked for some
traffic loopholes. Luckily I found a big traffic
loophole that almost nobody else knows about.
(More about the traffic loophole below).
I started getting tons of traffic to the Green Dot
offer. Sales started pouring in. I was now getting
60 sales per day. It was good money, but I
wasn’t done yet. I went back to this same
loophole and worked it some more.
Then, something exciting happened. Sales EXPLODED!
I finally did it – I got 100 sales in a single
24 hour period! In fact, on Thursday I hit 105
sales. The next day I hit 117 sales. Yesterday I
hit 121 sales!
The first thing I did was send Tom an email with
the screen shot of my sales and commissions.
The next thing I did was grab my calculator and
figure out how much money this will bring in
each month.
I figured out that this one Affiliate offer is on
pace to bring in an extra $49,000 per month.
All I am using is a simple one page website,
a good affiliate offer, and a traffic loophole.
(I am now grateful to Tom for calling me out and
challenging me.)
There are two big lessons from this story:
Big Lesson One: The secret to success is Focus:
The reason I am now getting 100 sales per day is
because I focused on my goal. I had tunnel vision
and did whatever it took to reach that goal.
Lack of focus is the enemy of an aspiring entrepreneur.
There are a ton of shiny objects you can chase.
My business partner, Dave Clabeaux, and I are guilty of occasionally losing focus
and have to periodically refocus ourselves.
If you are currently juggling too many business
ideas, consider this your wake up call.
In other words, if you are simultaneously working on
a multi-level marketing project, while flipping
houses, while building websites, while selling vitamins
door-to-door, while delivering newspapers, while
starting a pizza shop, then I would bet that none
of those things will work out.
You’ll be working on each thing “half-assed”.
There is nothing wrong with having multiple
streams of income. In fact, the wealthiest people
in the World have dozens, if not hundreds, of
income streams from very different projects.
However, if you asked them how they did it, they
will tell you that they focused on one thing at a
time.
For example, Felix Dennis is the owner of Maxim
Magazine and has a net worth of 900 million. In
his book he says that he gets “tunnel vision”
with his projects. He focuses on one thing and one
thing only until it is successful. Even if this
means he must temporarily ignore other projects.
This is what I did. That credit card offer is now
generating $49,000 in extra monthly income without
too much babysitting.
In other words, I did all the heavy lifting up front
and the campaign – now a $49,000 per month income -
is now running pretty much on auto pilot.
2. The Second lesson is that there is a huge
untapped supply of cheap traffic available to you.
The supply is a direct result of the recent merger
between Yahoo and Microsoft search.
I just got 10,000+ hits in a day for 4 – 6 cents each.
Dave and I are purchasing blocks of 1 Million impressions at a
time for next to nothing.
Most of your competition is totally missing out on
this traffic source. They are still chasing Google
traffic and swimming upstream. The NEW way for
Affiliates to get massive traffic on demand is to
take advantage of the Yahoo/MSN traffic merger.
If this is confusing to you, just think about the
way that the stock market operates. When two
companies merge, the value of the stock goes way
up.
I am not sure how long this traffic supply will
last, but we are definitely going to milk it for
at least a few hundred thousand dollars.
(If you want to get in on this traffic too, then
I suggest you run – don’t walk – to www.adcenter.microsoft.com
and open an account.)
Before I go, I want to remind you that the LAST
DAY to register for the CPA Clinic and qualify for a
custom MLB quality jersey is TONIGHT at midnight.
This isn’t a trick to get you to register early.
We need to provide the jersey company with your
name and size. They are going to print your name
on the back of the jersey – just like they do in
the Big Leagues.
They need to have all the orders by tomorrow morning
at the latest. If you register after midnight you’ll
miss out.
Also, at this event Dave and I will be spending
more time than usual on getting massive traffic.
We’ll show you, among other things, exactly how
you can get 1 Million impressions for next to
nothing. We’ll reveal, in fine detail, how we
scale campaigns by getting traffic from other
sources too such as media buys, pay per view, pay
per click, and arbitrage methods.
I can assure you that the CPA Clinic will sell
out. If you’re leaning towards coming then I
suggest you register now so you’ll be guaranteed
to receive your custom jersey.
www.CPAClinic.com
-Ben
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