Ben Moskel-Marc Attwood-Ken McCarthy-Brandon Vera-Lloyd Irvin-Greg Davis
I’m writing you from Manchester, England where I’m getting ready to head downtown for tonight’s UFC (Ultimate Fighting Championship) event between Randy Couture and Brandon Vera.
The event is completely sold out and they are expecting over 18,000 fans…and I’ll be sitting ringside (Row C).
It’s a long story as to why I traveled all the way from Rochester to the UK. Suffice it to say that it was a mixture of networking and luck. My marketing mentor Ken McCarthy is close friends with Lloyd Irvin who is Brandon Vera’s trainer.
(Brandon Vera is fighting in the main event tonight)
I didn’t come to the UK just for the fight however. The fight is an awesome “bonus” of this trip. My primary reason for the trip was to attend an SEO conference by one of the best in the UK and to rub shoulders with other internationally recognized Internet Marketing Experts.
What have I learned so far?
I’ve learned that you cannot possibly ever underestimate the power of face-to-face networking. Last night we spent hours (over drinks of course) discussing Affiliate Marketing, SEO, website traffic, twitter, and just about everything else under the Internet Marketing sun.
The nuggets of information are things you could not possibly get from any ebook.
Plus, this late night face-to-face networking is INSPIRING!
Lloyd Irvin lives by a mantra of absolutely zero tolerance for excuses in business. The members of his mastermind club fiercely enforce the mantra. (In fact, if any member makes an excuse – for anything- they are required to do push ups on the spot).
It was fun to see people’s reaction to a few of us doing push ups in the middle of the bar last night!