Archive for November, 2009

Question from a Six Figure Program Member

Saturday, November 28th, 2009

We got this question in response to our new traffic tele-seminar last week:

Great tele-session, good info. Took a look at the two sites you mentioned.. Are they basically the same as the linkshare and shareasale links I got from your program? Basically sign up with them and get your advertisers through them? How many of these affiliate network accounts do you guys have? I am currently using, linkshare, shareasale, commision junction, google adsense, goole adwords, google affiliate network, etc.
Really wish I could go to the Chicago conference, but like ive said, it is financially out of reach for me at this time, but hope it goes well for all involved.
Last question, I have numerous advertisers, at least 100 or so. At present I have only the one site until it becomes viable enough for me to maybe expand. if I were to try and gear my site to 1 or just a very few advertisers/products, what should I do with the rest? Cancel them or wait till this site takes off and use them elsewhere?

When I started all this I did not anticipate becoming a salesman, so this is requiring a total retooling of how I have to think in regards to promoting my site

Thanks
Bill

My Response:

Hi Bill –

Glad you enjoyed the conference. We really enjoy sharing the new tips and tricks we learn from attending live events and our own trial and error.
First, the two ad networks we mentioned on the call (Pulse360.com and Marchex.com) are ad networks. They are not like CJ or Share-a-Sale. CJ and share-a-sale are affiliate networks. Affiliate networks are “middle men” between the affiliate and the advertiser. In other words, you use affiliate networks to get access to new offers.

The Ad Networks including Marchex and Pulse360 are companies you can use to get TRAFFIC to your website. They do not have affiliate offers.

Second, we always suggest that you make just one thing work and then figure out how to multiply that same income. That has been the success model that we – and other highly successful affiliates – use to ramp up their income.

This way is far easier than trying to make a whole bunch of unrelated offers work at the same time.

For instance, let’s say that you find one offer that is working on your website and you are making $50 per day. There are dozens of ways you can multiply that income. Here are just a few:

- open new campaigns in all the search engines including Google, Yahoo and MSN.

- set up content network campaigns in Google, Yahoo and MSN.

- consider different ad formats including image/banner and video ads

- set up an autoresponder sequence where you offer a free gift. Monetize the list with a related affiliate offer.

As for the other offers you already have set up, there really is no need to do anything with those campaigns. You can always come back to them later on when you are ready.

Yahoo! Announces Search Retargeting

Tuesday, November 24th, 2009

I am thrilled that Yahoo! is now allowing advertisers to employ search retargeting. This allows you to show ads to people you know are interested in your product or service. The way it is explained makes me think of it like CPV traffic on steroids withOUT the annoying intrusive pop-ups.

Yahoo! already provides a lower CPA as compared to Google so the retargeting feature is like an added bonus.

Marketing Tips from High Performance Fighters

Tuesday, November 17th, 2009

This weekend at the SEO conference I met and spent time with three trained killers.

Lloyd Irvin, Frank Camacho, and David Hogan are mixed martial arts specialists and also avid students of Internet marketing. Lloyd is a World Champion several times over in various mixed martial arts disciplines. Frank Camacho and David Hogan have both had nationally televised fights and are actively training. (see pictures below)

Team Lloyd Irvin

Team Lloyd Irvin

Mixed martial arts is also known as cage fighting. Two fighters are put inside a steel cage and beat each other until submission. They wear no protective gear and almost anything goes. It is raw, vicious, and as real as it gets.

David "King David" Hogan

Controversial or not, cage fighting requires mental and physical training like none other. When you’re in the ring you are as exposed as you’ll ever be. Make one mistake and you’ll be knocked unconscious within a split second.

It is kill or be killed.
Cage fighters cannot afford to be lazy, neglectful, or apathetic in their training regimen. After spending a few days with these guys it was inspiring to see they apply this same attitude to their website businesses….and you should too.

Ben Moskel and Frank Camacho

Ben Moskel and Frank Camacho


In fact, one of them is so aggressive that he occupies the entire first page of Google for his most profitable keyword!

Simply put, if you want a six-figure website, you cannot afford to be lazy. You can’t treat it like a fun hobby if you expect to make any money. You cannot spend hours watching reality tv every night rather than doing real work on your business.

The good news is that most of your competition is lazy and apathetic. They whittle away all their time on mindless text messaging, pointless gossip, celebrity magazines, and updating their Myspace profiles. They do that while you are building new landing pages, scoping out the hot affiliate offers, and discovering new traffic sources.

This means that there is a TON of online real estate available for the taking.

Here is More good news: if you work on your online business as if your life depends upon it, the money will naturally follow. Just like the fighter who relentlessly trains and gives 110%. Once he gets into the ring on fight night he acts upon his instinct. The right moves naturally flow and victory appears effortless. The same is true here with Affiliate Marketing. Do the work and the money will take care of itself.

Marc Attwood and Ken McCarthy Blogging Seminar in Manchester

Monday, November 16th, 2009

The Manchester blogging and SEO seminar is underway. Marc Attwood began by posting a blog to demonstrate how quickly you can rank in the search engines.

The results: The blog post was ranked #1 in Google in less than 14 minutes.

UFC 105 Conspiracy and Blogging Seminar in Manchester

Sunday, November 15th, 2009

I am recalling last night’s bitter memory of standing in M.E.N. Arena and hearing Michael Buffer announce that Randy Couture defeated Brandon Vera by unanimous decision.

To the layperson, the fight looked clear: Brandon Vera beat the crap out of Randy Couture. Most fans reached the same conclusion which was evidenced by the crowd clearing out of the arena even before the surprising decision was announced.

ben-moskel-vicki-irvin-kim-davis

ben-moskel-vicki-irvin-kim-davis

The judge’s clear bias towards selling more tickets for future fights reminded me of when I worked a “real” job.

I had no control. It didn’t matter how hard I worked or how many hours I invested in the law firm. The pay was the same. The bonuses were still pathetic. I was still expected to show up bright and early every day and never to request more than two weeks vacation.

Affiliate Marketing has given me the ability to regain control of those things.

I can put up several new websites and expect to add profit to my bottom line. I can add keywords to a profitable campaign and make more money.

The bottom line is that you can finally regain some control in this crazy politically driven World.

Meeting UFC Fighter Brandon Vera

Saturday, November 14th, 2009
benmoskel-marcAttwood-KenMcCarthy-BrandonVera-LloydIrvin-GregDavis

Ben Moskel-Marc Attwood-Ken McCarthy-Brandon Vera-Lloyd Irvin-Greg Davis

I’m writing you from Manchester, England where I’m getting ready to head downtown for tonight’s UFC (Ultimate Fighting Championship) event between Randy Couture and Brandon Vera.

The event is completely sold out and they are expecting over 18,000 fans…and I’ll be sitting ringside (Row C).

It’s a long story as to why I traveled all the way from Rochester to the UK. Suffice it to say that it was a mixture of networking and luck. My marketing mentor Ken McCarthy is close friends with Lloyd Irvin who is Brandon Vera’s trainer.

(Brandon Vera is fighting in the main event tonight)

I didn’t come to the UK just for the fight however. The fight is an awesome “bonus” of this trip. My primary reason for the trip was to attend an SEO conference by one of the best in the UK and to rub shoulders with other internationally recognized Internet Marketing Experts.

What have I learned so far?

I’ve learned that you cannot possibly ever underestimate the power of face-to-face networking. Last night we spent hours (over drinks of course) discussing Affiliate Marketing, SEO, website traffic, twitter, and just about everything else under the Internet Marketing sun.

The nuggets of information are things you could not possibly get from any ebook.

Plus, this late night face-to-face networking is INSPIRING!

Lloyd Irvin lives by a mantra of absolutely zero tolerance for excuses in business. The members of his mastermind club fiercely enforce the mantra. (In fact, if any member makes an excuse – for anything- they are required to do push ups on the spot).

It was fun to see people’s reaction to a few of us doing push ups in the middle of the bar last night!