Ken McCarthy, also known as the “Godfather” of Internet Marketing, sat down for a 60 minute interview.

Below is an excerpt from the transcript:

Hi, this is Ken McCarthy and today I’m talking with Ben Moskel.  Hey, Ben?

Yes, Ken, I’m here.

Great.  Ben’s a System grad.  Some of you may know his story but I love telling it and, if you haven’t heard it, it’s pretty interesting.

As you know, for many, many years now, I’ve always given away lots of free information.  In fact, if you look back I might be the first internet marketing person that gave away tons of free information.  Good, useful information on the front end as a way of demonstrating our skill and experience.

And, my theory was, hey, I’ll give away some really good stuff and people will be able to use it.  They’ll test it.  They’ll see that it works.  They’ll make money.  And, then, they’ll realize, you know, if I want to learn more and get into this in-depth, then I should go to the System Seminar.

So, we’ve been doing that for years and it works pretty well.  As anybody who’s been in the system knows, we’re always selling out and we’re not doing a whole lot of hype and we don’t have a big circle of promoters.  We just sort of put the word out that we’re doing something and magically everybody appears.

So, doing this approach seems to work and seems to be very sustainable.  A lot of people ask me how I find the faculty members I find and this calls going to be sort of an x-ray into the process that I use.  Part of it is I’m doing constant research.  I’m never willing to rest on our laurels, you know.  And, really great events come from having very, you know, experienced, knowledgeable, active people who are doing what’s working today.

I don’t have a lot of old timers around unless the old timers are still doing really good work.  I don’t have celebrities around because I have no time for them.  I’m really looking for people that are just good and their work is cutting edge.

And, Ben is one of those people and we are going to talk about another one of these people, named Greg Davis, who Ben and I met pretty recently.

We were so impressed by Ben’s work, I mean, well, you know, Greg was, actually Greg was impressed by Ben’s work, too.  But, Ben and I were so impressed by Greg’s work that within a week of meeting him, we each got on a plane and flew down to Maryland to spend two days going in-depth into what he does.

Ben, you’re in the business of buying traffic from pay-per-click search engines and directing that traffic to affiliate programs.  Is that right?

That’s right.  Yes.  That’s internet marketing in a nutshell.  Yep.

And, that can be tricky and you’re in a fairly challenging marketplace.  Can you tell people the market that you’re in?

Get the First Half of the Interview by sending me an email: benmoskel@gmail.com

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